Birmingham City Football Club was formed in 1875 and is a Premier League club based in Birmingham, England. Prior to the installation of their new EPoS system, Birmingham City had a mixed range of stand alone cash registers serving their hospitality suites. Due to taking catering operations in-house and the demands of a busy match day, Birmingham City required a new range of state of the art, efficient cash registers.
In close consultation with Sharp’s solutions provider, Ray Watts Cash Registers (RWCR), the need to provide a modern, cost effective and robust EPOS solution was identified in order to cope with the large number of customers during busy Premier League match days.
RWCR had recommended the use of a Windows based hardware and software platform supplied by Sharp, combined with a back office software solution for managing the products. This enabled the production of vital analytical sales reports to be printed, identifying key sales and performance results.
After consultation with Birmingham City the Sharp solution best met their demanding criteria and the following equipment was installed across Birmingham City Football Club’s 10 hospitality suites:
The new terminals and software solution have to date resulted in faster processing speeds, providing quick customer service and thus reducing waiting times.